POSITION SUMMARY

RESPONSIBILITIES

• Develop and implement a comprehensive marketing plan which will ensure the achievement of short and long term revenue goals, including strategies for audience development, sales and promotions, developing market and analytical research capabilities and adjusting pricing models as appropriate.
• Develop and implement strategies for strengthening institutional identity and brand, work with senior staff colleagues and others on strategies and practices that will ensure brand consistency across the organization
• Oversee comprehensive re-design of the organization’s website, develop digital media strategy and further integrate use of social media networks
• Develop marketing media strategy including integration of the ballet’s content and visual image on the internet and in promotional materials; analyze opportunities using new media tools and platforms and determine best investment of resources against goals
• Working with DHKT staff and NYCB colleagues, lead the organization’s comprehensive effort to improve the overall customer experience
• Oversee development of strategies for maximizing revenues of group sales and retail operations
• Oversee ticket services for patrons,  maximizing outstanding customer service
• Oversee creative services team, develop and execute organization-wide design guidelines and parameters for printed and other visual materials
• Develop and oversee the department’s annual budget and long range financial projections, including establishing income goals, monitoring and reporting to the Executive Director and Board on progress, and managing expenses.
• Determine most effective departmental structure, build strength in department as needed, analyze and evaluate in-house and external resource needs
• In partnership with the Development Department, establish collaborations to develop and support funding opportunities in the corporate area.
• Act as staff liaison to the Marketing Committee of the Board.
• Participate as a key member of the Senior Management team and in relevant planning and strategy groups.

QUALIFICATIONS

• 10 plus years progressive management experience at a senior level with demonstrated effectiveness in marketing and sales
• Master’s Degree or an equivalent combination of academic and professional experience in a growth industry.  
• Direct experience in marketing (promotion, ticket sales, group sales, telemarketing, direct mail, etc.), brand management, and merchandising, ideally in an arts environment.
• Deep understanding and experience with new media resources and successful track record of integrating them within strategies developed to fulfill organizational goals
• Must be a creative, entrepreneurial thinker with ability to develop innovative approaches and strategies in a collaborative manner
• Effective and experienced manager of staff with demonstrated ability to lead, motivate and hire effectively
• Ability to work as a member of a team, balancing a broad range of needs and agendas, and producing at the highest level of excellence in a fast paced deadline-oriented environment
• Strong organizational skills, proven ability to manage budgets and expenses
• Excellent verbal, written and presentational communication skills
• Enthusiasm for the art form and New York City Ballet’s mission