Associate, Acquisition Marketing

New York City Ballet seeks a full-time Associate, Acquisition Marketing to join a fast-paced Marketing & Media department. Position will play a role in the planning and execution of acquisition marketing plans for the Company’s 112-performance annual repertory season and the holiday presentation of George Balanchine’s The Nutcracker® at Lincoln Center, and will work closely with all members of the department to grow audiences and meet revenue goals.‚Äč

  • Work with Director, Acquisition Marketing in the execution of marketing and promotional activities with a focus on driving top of funnel new acquisition and conversion
  • Book all paid media (print, broadcast, outdoor, digital, social) following the approved media plan
  • Traffic the production of all acquisition marketing creative assets, ensuring a unified brand presence in the marketplace
  • Coordinate the implementation of the annual acquisition marketing email strategy, including pulling copy/design assets and list generation
  • Log and reconcile media plan against billings, and all other team expenses against quoted fees to ensure invoice accuracy
  • Maintain up-to-date rate and circulation information for all paid media outlets
  • Coordinate the production and installation of all NYCB front of house and exterior signage at DHKT and on the LCPA campus
  • Assist in the tracking and reporting of acquisition marketing activity against determined KPIs
  • Coordinate activities, staffing and payroll (as needed) of all acquisition promotional initiatives/programs (e.g. Art Series evenings and Nutcracker photo op)
  • Oversee trade ticket fulfillment
  • Coordinate promotional discount programs, including but not limited to $30 For 30 Rush Program, TDF efforts, High Five Tickets for the Arts, and the promotion of each
  • Assist in the implementation of sponsor and third party promotions and offers that are geared towards new customer acquisition
  • Coordinate the set-up and testing of promotions including source codes, promotion codes and offer details
  • Maintain an organized archive file of all team activity and assets
  • Provide support for department research projects
  • Serve as a department proofreader, ensuring consistency of campaign messaging, brand voice, and editorial style guide
  • Maintain an up-to-date working knowledge of the Company's ticketing software system (Tessitura) and email platform (Wordfly), data analytics and list management tool (Data Center), and project management platforms (Airtable and Trello)
  • Perform general administrative duties, including the ordering of all Marketing & Media department office supplies and the processing of Acquisition team mail/deliveries, etc.
  • In conjunction with team director, create a plan for annual tasks to be handled by the Acquisition Marketing intern, and help to oversee their day to day activity
  • Provide occasional backup for the trafficking of all Marketing & Media department invoices to finance
  • Assist with other departmental activities as needed
  • Bachelor’s degree and a minimum of 1-2 years’ work experience
  • Strong project management, writing, and proofreading skills
  • Excellent interpersonal, communication and organizational skills
  • Command of MS Office
  • Knowledge of Tessitura a plus
  • Budget management experience a plus
  • Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment
  • Reliable self-starter with an ability to take initiative and work both independently and as part of a team
  • Ability and willingness to work occasional evenings and weekends
  • A passion for performing arts/art/culture a must, ballet and/or in NYCB a plus
Please by email only, resume with cover to with Associate, Acquisition Marketing in the subject line. No phone calls, please.

New York City Ballet is an Equal Opportunity Employer